Independent Achievers Academy


The Independent Achievers Academy (IAA) is a learning, development and recognition programme for independent news and convenience retailers. The IAA allows store owners to assess their business from a whole store perspective, and gain an understanding of what they are doing well, as well as areas for improvement – and importantly, the steps to take to make those improvements.

Through the Academy in Action, the IAA works with retailers at store-level, sharing insights and advice that will make a difference to their sales and profits – this advice and the results it achieves, is shared with the wider retail community, allowing all retailers to develop and improve.

In addition to a focus on learning and development, the IAA provides a platform for recognition, by celebrating the Top 100 stores in the UK and Ireland, as well as those stores who are excelling in the 10 core disciplines of retail.

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Areas served

United Kingdom and Republic of Ireland


Newtrade Media
Unit 11, Angel Gate



Contact Us

Samantha Gunston

The team behind the Independent Achievers Academy have over 15 years’ experience working with retailers, with a passion for helping them develop their shops, improve standards and grow sales. Whether that’s through engaging with the community or stocking the lines that matter most to customers, the IAA team have helped retailers from across the country identify where to make changes that will make a real difference to their bottom line.

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